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Editor’s Note
At the Indian School of Business’s Centre for Learning and Management Practice, our focus has been on driving engagement and interaction with the corporate world. In tune with the changing landscape of both industry and management philosophy, we are pleased to launch Management ReThink, an online management practice journal that would serve as a platform for stronger linkages and dialogue between practitioners and academia on new age ideas.
In this very first issue, timed when our world has been grappling with the worst health and economic crisis ever, we provide you the best business ideas from the leading minds in management, on resurrecting ourselves in a post COVID-19 business world. Presenting a practitioner’s perspective, backed with data and real-world examples, we bring you these insights and prescriptive advice in an aggregated, easy to consume manner.
Sanjiv Puri, Chairman ITC, elaborates on how organisations can embed societal value creation at the core of their strategies and focus on building responsible competitiveness. Leading business and strategy consultant, Harish Bijoor, shares insights on how businesses would have to manage the tussle between the physical and digital modes to keep the customer engaged once this crisis is over. Global leadership guru and author of several noted books, Jerry Connor, provides indispensable leadership lessons on being ready for change.
For our Case in Point, framing the strategic alliance between NGO Pratham and the corporate ADP as the backdrop, we invite three practitioners to offer their views on engaging in cross-sector collaborations, particularly in these changing, turbulent times. Our Data Story brings you interesting contrasts on new age consumption behavior, comparing pre-COVID and post-lockdown data from KalaGato, an automated consumer and market insights platform focused on the internet. Listen to Japan-based Chief Digital Officer of Nissan Motors, Swami TV, in our Podcast as he throws light on the positive disruption taking place in the automotive industry with the increasing utilisation of Artificial Intelligence.
Like seeds, even ideas need nurturing. They need time and perseverance to develop and flourish. Empowering our readers with intelligent, contemporary and interesting content through this platform, we are keen to initiate a knowledge dialogue and look forward to your unwavering support and constructive feedback.
Happy reading!
The Pandemic Re-Wired Consumer
Harish Bijoor, Founder, Harish Bijoor Consults
"Tracking the pandemic, and more importantly tracking consumer behaviour in the tumultuous times we live in, has been an exciting process. All businesses, whether B2B or B2C, will need to change and re-leverage their abilities to cater to the needs, wants, desires and aspirations of the re-wired consumer." — Harish Bijoor, Founder, Harish Bijoor Consults
Reimagining Business in the New and Next Normal: An ITC Perspective
Sanjiv Puri, Chairperson, ITC Limited
“Innovation is an elixir of growth that continuously builds competitiveness and strengthens resilience in times of crisis. It is one of the most critical factors for being future-ready and to enable quick response to emerging trends.” — Sanjiv Puri, Chairperson, ITC.
Creating Impact through Shared Purpose: Pratham’s ADP India CSR Programme
This case-in-point, revolving around the strategic alliance between education sector-based NGO Pratham and the HR technology corporate ADP, discusses the dynamics leading to the success of the partnership. Practitioners from three diverse fields offer their views on engaging cross-sector collaboration and seeking new partners, particularly in these changing, turbulent times.
Covid-19: A Boon For the Digital Economy?
Aman Kumar, Co-Founder, KalaGato
COVID-19 gave a phenomenal digital fillip to our digital lives like never before. It would not be an exaggeration then to say that this pandemic achieved digital growth and consumer adoption in a few months that would otherwise have taken a number of years. The Data Story brings you interesting contrasts on new age consumption behaviour, comparing pre-COVID and post-lockdown data from KalaGato, an automated consumer and market insights platform which collected and analysed consumer behaviour data from 5.5 million smartphone users.
