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The world of business is constantly shifting on its axis, and innovation is the name of the game that startups and microenterprises are trying to play as they scale up and branch out.
Startups have built themselves a reputation for being disruptive and bringing fresh perspectives into their respective fields. However, an emerging set of consumer expectations, with a focus on sustainability, demands from businesses the agility and strength to reinvent, rediscover, and realign themselves with changing times. As they roll the dice and attempt to figure out what move to make next, the question arises: in this grand board game of diverse players, what does it take to become, sustain, and grow as an entrepreneur?
Welcome to a new issue of ISB Management ReThink, where we examine how startups and small enterprises can leverage their strengths, learn from mistakes, and connect with consumers to usher in a new, sustainable future for business.
Here is our line-up:
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With evolving business ecospheres, the metrics of innovation are evolving too. Prameela Kalive, COO, Zensar Technologies, shares her insights on how to score on your innovation goals.
How can social enterprises create impact while generating revenue? Dhimant Parekh, Founder, The Better India, shares how staying true to core values and engaging with consumers can help.
As innovation and growth take centrestage in the dynamic business landscape globally, what are some tips that will never go out of style? Raghunandan G, Founder and CEO, Zolve, elucidates.
How can brands grow in the evolving clean beauty segment? Shankar Prasad, Founder, Plum Goodness, examines how differentiation, distribution, and dedication to consumers can help brands establish their footing.
Learn from Uma Ganesh of GTT Foundation how digital skill development can help strengthen capabilities and play a pivotal role in creating sustainable livelihoods for women microentrepreneurs.
Get both the founder and the funder’s view on India’s growing entrepreneurial ecosystem from Priya Mohan of Venture Highways, as she unlocks the secrets to the startup world.
May 05, 2022
Explore what it takes to become, sustain, and grow as an entrepreneur as you align your business with evolving consumer expectations.